Lotte Hotels Rewards expands global network
Members get 10% discount at Dusit properties worldwide
Lotte Hotels & Resorts announced Monday that it has signed a strategic partnership with Thailand's Dusit Hotels & Resorts to expand global membership benefits.
The company said the partnership was designed to strengthen member benefits and broaden touchpoints at home and abroad by leveraging both companies' global networks.
Under the agreement, Lotte Hotels Rewards members can enjoy benefits at Dusit Hotels & Resorts properties worldwide from Monday through June 30 next year. Members who sign up for the Dusit Gold membership tier will receive a 10 percent discount on rooms and ancillary facilities, along with 1,000 bonus points upon enrollment.
Dusit Hotels & Resorts members can also sign up for Lotte Hotels Rewards to receive preferential rates at more than 30 Lotte Hotels & Resorts properties in Korea and abroad, with some exceptions.
Dusit Hotels & Resorts operates about 60 hotels and resorts across 18 countries, with brands including Dusit Thani, Dusit Collection and Dusit Hotels. Its membership base stands at about 2.4 million.
Lotte Hotels & Resorts, which holds the largest membership base among domestic hotel brands, has been stepping up efforts to enhance its rewards program. The company recently revamped its rewards structure to boost membership competitiveness and has expanded partnerships with global companies including Millennium Hotels & Resorts and Singapore Airlines.
"We put together this promotion to offer Lotte Hotels Rewards members a wide range of travel experiences through partnerships with world-class hotel groups," a Lotte Hotels & Resorts official said. "We plan to continue expanding our global network going forward."
spa@heraldcorp.com