Continental Tire unveils 2026 F/W collaboration collection with Dynafit

Continental Tire announced Tuesday it has launched a 2026 F/W collaboration collection with global sports brand Dynafit, with a pop-up store showcasing and selling the products at Lotte Premium Outlets Giheung through Oct. 11.

The collaboration brings together two German-origin brands that have each pursued top performance in their respective fields — tires and sports.

The 2026 F/W collection comprises nine apparel items, including a racing padded jacket, a down jacket, a fleece jacket and T-shirts, along with three accessories. The designs draw inspiration from racing and motorsport, with both the Continental and Dynafit logos featured on each item to reflect the identity of the two brands.

Visitors to the pop-up store can browse and purchase the collection in person. Customers will receive discount coupons of up to 30 percent for use at the Continental Tire Naver store, and additional special benefits are available for those who make a purchase.

Ahead of the collection launch, the two companies partnered as official sponsors at the 2026 Dynafit Taebaek Trail held in September. Continental Tire operated a brand booth at the event and drew attention by displaying a Mercedes-Maybach EQS 680 SUV fitted with its high-performance tires.

"Through this collaboration, we were able to showcase the strengths that both brands have built in their respective fields — tires and sports — in an entirely new way," said Niko Kyriazopoulos, head of the replacement tire division at Continental Tire Korea. "We will continue to create diverse collaboration and engagement opportunities so that consumers can encounter Continental Tire more closely in their everyday lives."

Meanwhile, Continental Tire has been stepping up its sustainability efforts, recently succeeding in developing a concept tire that raises the proportion of recycled materials to around 43 percent while still achieving the top EU tire label rating for rolling resistance.