Partnership links to Kakao's 'Project Danggol' program to boost small merchants' digital skills and online promotion
From Kakao platform education to building loyal customer bases, the initiative aims to strengthen local commercial districts
Jongno-gu has teamed up with Kakao to strengthen the digital competitiveness of small businesses in the district's neighborhood commercial areas.
Jongno-gu signed an MOU with Kakao and the Samcheong Jeongdokgil Alley Merchants' Association at the district office Wednesday to advance the "Jongno-gu Commercial District Digital Support Project."
The initiative is linked to Kakao's small-business co-prosperity program "Project Danggol" and is designed to enhance local merchants' digital capabilities while supporting customer engagement and store promotion through online channels.
Under the agreement, the three parties will collaborate on digital transformation and online promotion for small businesses, building loyal customer bases and strengthening store promotion capabilities using the Kakao platform, recruiting participating merchants and publicizing the project, and establishing an ongoing cooperation framework to revitalize the local commercial district.
Kakao will provide education on using its platform and online promotion support to help merchants adapt to the digital environment and apply it to their day-to-day operations. Jongno-gu will handle administrative support and coordination among relevant agencies, while the Samcheong Jeongdokgil Alley Merchants' Association will be responsible for merchant participation and on-site management.
Through the project, Jongno-gu plans to help merchants maintain ongoing communication with customers online and effectively showcase the unique character of individual stores and the broader appeal of the commercial district.
Jongno-gu District Mayor Yu Chan-jong, Kakao Performance Leader Yang Hyeon-seo, and Samcheong Jeongdokgil Commercial District Revitalization Director Lee Jae-yun attended the signing ceremony and pledged to work together to strengthen the digital competitiveness of neighborhood commercial districts and invigorate the local economy.
"I hope this agreement gives small business owners a chance to take one step closer to the digital environment and connect with new loyal customers," District Mayor Yu said. "We will expand cooperation with private companies and provide solid support so that Jongno's neighborhood commercial districts can each develop their own distinct character and competitiveness."
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