Mirae Asset Securities rebrands M-Stock as MAPS integrated investment platform

Mirae Asset Securities announced Thursday that it is renaming its mobile trading system M-Stock to MAPS and relaunching it as an integrated investment platform designed to support customers' investment journeys from a portfolio perspective.

The overhaul goes beyond a simple app rename, representing a strategic brand transition to bring the Mirae Asset Group's medium- to long-term vision, "Mirae Asset 3.0," to the mobile environment. Existing M-Stock customers can access MAPS through an update without installing a separate app.

MAPS stands for Mirae Asset Portfolio Service and is designed as a portfolio-centered investment platform that lets customers check their asset status at a glance, review their investment direction and move straight to execution. Korea is the second market to adopt the platform, following the Hong Kong subsidiary in June.

The MAPS name carries the firm's asset management philosophy. In the early days of Mirae Asset Securities, specialists who helped customers allocate assets and manage portfolios in line with their investment goals and risk appetite were called MAPS. The new platform extends that philosophy into the digital environment, putting it in customers' hands.

Mirae Asset Securities designed MAPS to go beyond the market-price checks and order execution that defined conventional MTS apps, helping customers understand market trends and their own investment portfolios and guiding them toward their next investment decision.

To that end, the home screen is organized around two pillars: "Discover" and "My Investments." The Discover section makes it easy to explore investment opportunities, offering information on market trends, major indexes, leading shares, ETFs and financial products.

The market price screen has also been redesigned for greater intuitiveness. A simplified chart lets users grasp price movements at a glance, and the screen layout has been restructured around the most frequently used tabs to improve access to the key information needed for investment decisions.

A new digital asset menu has been added as well. It comprises two sections: "Market," which provides digital asset market data and prices, and "Insight," which covers introductions to the future financial industry, explanations of blockchain technology and specialist research materials.

The aim is to transform MAPS into an integrated investment platform where customers can understand both traditional financial assets and digital assets together — viewing digital assets not merely as trading instruments but as a new asset class to be considered from a portfolio perspective.

Investment information services have also been strengthened. The platform now provides market price data on US pre-IPO shares through the Nasdaq Private Market, giving customers information on globally innovative companies beyond listed stocks.

Mirae Asset Securities plans to have AI operating continuously across the full customer investment journey within MAPS. Features already available include AI Issue Check, which analyzes the factors behind sharp share price moves; AI Business Summary, which summarizes a company's business activities; and AI Investment Brief, which compiles information related to shares a customer holds. The latest update also adds Market Now, an AI-powered real-time market summary service.

Going forward, the company plans to expand AI capabilities in stages to include advisory and operational AI agents, automated order AI agents, and portfolio diagnosis and analysis functions.

Mirae Asset Securities envisions building a model that surpasses the innovation of Robinhood — which transformed the paradigm of the US investment market — by combining AI-driven active asset management with the integration of traditional and digital assets.

"MAPS is the starting point for realizing in the AI era the principle that Mirae Asset has long upheld — that our customers' success is our success," a Mirae Asset Securities official said.

The broader brokerage industry has seen a wave of MTS overhauls in recent months. Meritz Securities recently launched a new financial platform called MOUM, through which investors can track the reactions of overseas investors via a community linked to US investment platform Stocktwits and global fintech firm Webull. Hana Securities unveiled a new AI- and data-driven MTS called Hana Securities V, whose flagship feature is AI Briefing — an AI-generated analysis and summary of the US market close and the factors behind major share movements.