Pascucci launches co-branded products with Yeoju

Models dressed in royal court robes and hanbok showcased four new co-branded products from Pascucci and the city of Yeoju on Friday. The Italian coffee chain will sell the Yeoju Rice Granita, Yeoju Rice Latte, Yeoju Sweet Potato Latte and Yeoju Rice Gelato — all made with locally grown Yeoju rice and sweet potatoes — on a limited basis through February. Pascucci said it plans to use the collaboration as a springboard to expand sales channels for local farms and pursue shared-growth management.