Honda teams up with Onitsuka Tiger in motorcycle-fashion collaboration

Honda announced Friday that it is launching a collaboration with Japanese fashion brand Onitsuka Tiger to merge motorcycle culture and fashion across industry lines.

As the first project under the partnership, the two companies unveiled the Onitsuka Tiger Honda Mid Sport Concept motorcycle at the Onitsuka Tiger show during Milan Fashion Week's 2027 Spring/Summer Collection, held in Milan, Italy, on Sept. 23.

The Onitsuka Tiger Honda Mid Sport Concept is built on a middleweight sport motorcycle platform. From its color scheme to its finer design elements, the model carefully reflects both companies' brand identities and manufacturing philosophies to deliver a distinctive motorcycle aesthetic.

The concept model's base color is Onitsuka Tiger's signature Tiger Yellow, with bold black stripes added along both sides of the body to complete a distinctive look. The predominantly black wheels feature Tiger Yellow accents and carry the logos of both brands.

In addition, Onitsuka Tiger marked the collaboration by presenting footwear and apparel bearing Honda's motorcycle wing mark at Milan Fashion Week. The collection draws its design inspiration from motorcycle culture.

A Honda official said the collaboration would "create new appeal through the synergy of two brands that transcend conventional industry boundaries, and open up opportunities for more customers around the world to experience motorcycle culture in a more familiar and accessible way."

Meanwhile, Honda Korea has been actively pursuing community engagement, most recently hosting the 2026 Honda Family Day at Splash Risom Resort and the West Coast Youth Training Center in South Chungcheong Province.

The event drew about 450 attendees, including Honda Korea executives and employees as well as staff and family members from 70 motorcycle dealerships and sales outlets nationwide. The gathering focused on expanding exchanges among network members who meet customers directly at the point of sale and on sharing the company's business direction.