Genesis House New York draws up to 2,000 visitors a day with Korean hospitality at its core

Genesis House New York sits on 10th Avenue in Manhattan's Meatpacking District, a neighborhood lined with red-brick buildings and galleries. More than a showroom, the space blends dining, exhibitions and cultural experiences under one roof. Genesis has placed Korean hospitality — the tradition of welcoming and honoring guests with sincerity — at the heart of the brand experience here.

The first vehicle visitors encounter in the ground-floor showroom is the GV90 Neolun First Edition, the brand's first full-size flagship electric SUV. Only 222 units will be produced worldwide, and the limited-edition model brings the innovative specifications and premium elements first shown on the Neolun concept car into a production vehicle.

A defining feature is the coach door design: with the B-pillar removed from the center of the body, the front and rear doors open outward on opposite sides. Inside, the cabin offers a four-seat lounge with power swivel seats and a radiant-heat wood floor inspired by traditional ondol underfloor heating — evoking a luxury living space as much as a vehicle.

Genesis House also includes a private curation room where visitors can touch exterior color samples and leather interior materials in various textures. The space lets customers examine and choose their preferred colors and materials in person.

Staff on site said they guide visitors by focusing on the spatial philosophy and design language of the interior rather than listing individual product specifications.

Genesis House spans three floors — one below ground and two above — with a total floor area of about 4,340 square meters. The ground floor houses the vehicle showroom, while the remaining floors are dedicated to art and Korean culture.

The second floor holds the Genesis House Restaurant, which pairs traditional Korean cuisine with a contemporary sensibility, alongside a tea pavilion offering an introduction to Korean tea and "seonbi" scholarly culture, and a library stocked with cultural titles. One floor below, the Cellar Stage hosts brand events, interactive exhibitions and cultural and artistic exchanges.

Genesis has also used the space to mount exhibitions in collaboration with global artists. From June through September, it hosted "Manifesting Marilyn," a special exhibition marking the centennial of Marilyn Monroe's birth. Staff on site said the show drew up to 2,000 visitors a day at its peak.

Genesis also supported the production of "Flesh Impact," a film made in honor of the Monroe centennial. The movie had its world premiere at the Venice International Film Festival last month, and according to Genesis, the GV90 Neolun First Edition appears in the film. It is set to make its Asian premiere at the Busan International Film Festival on Thursday.

"We aim to establish this space as a cultural oasis in the city that connects the local community with art and culture — and to bring Korea's unique spirit of hospitality to the heart of New York through every aspect of the experience here," a Genesis official said.