CJ더마켓 unveils first official mascot, asks customers to pick its name

CJ CheilJedang unveiled an official mascot for its online shopping platform CJ더마켓 on Tuesday, with the character's name to be decided by customer vote.

The mascot is set in "더마켓 Village," a world filled with the company's food products including Hetbahn cooked rice, Bibigo mandu and Spam. In its backstory, a small alien creature falls into the village like a shooting star and gradually grows into a master shopper by watching its neighbors — serving as what the company calls an "ojiraeper," or a meddlesome but well-meaning shopping companion.

CJ CheilJedang opened a customer participation event for the mascot, running from 9 a.m. Tuesday through midnight on Oct. 21. Any CJ더마켓 customer can submit a name suggestion or vote among the candidate names during that period.

Limited-edition merchandise has also been prepared. Participating customers can apply for the goods on a first-come, first-served basis starting at 2 p.m. on Oct. 21, with 2,000 units available in total. "We plan to make broad use of the mascot across our platform's services, promotions and content going forward," a CJ CheilJedang official said.