Lotte Innovate expands AI transformation push from industry to everyday life

Lotte Innovate is broadening its AI transformation, or AX, push beyond industrial applications and into everyday life, becoming the first domestic construction-sector company to integrate AI voice control technology into a smart home platform.

The company announced Wednesday that it has launched an AI voice-recognition home network service that lets residents control their living environment using natural-language voice commands.

Developed in partnership with Lotte Engineering & Construction, the service marks the first time a domestic construction company has embedded in-app voice control for household devices within a smart home application. The technology has been incorporated into "Lotte Smart Home 2.0," an upgraded home network system released in 2024, and will be rolled out sequentially across newly completed Lotte Castle and Le El residential complexes.

A key feature of the service is that it requires no separate AI speaker or additional hardware — residents can issue commands directly through the home network app, saying things like "Turn on the living room lights" or "Set the air conditioner to 25 degrees" to control lighting, heating, cooling and other major household systems. The service runs on an in-house large language model used in iMember, Lotte Innovate's proprietary generative AI platform.

Lotte Innovate has been steadily expanding its AX footprint by applying generative AI to real-world industrial and everyday settings. In construction, the company developed an AI voice translation service capable of recognizing specialized on-site terminology — including terms such as "gasae" (diagonal bracing) and "ttijang" (waling) — to support communication between Korean and foreign workers. The technology, initially deployed at Lotte E&C sites, has since been extended to worksites operated by Daewoo Engineering & Construction.

In agriculture, the company is advancing AI-powered smart farming. An LLM-based AI agent provides crop-specific cultivation guidance and market price information, while a computer vision AI system predicts plant growth, estimates yields and flags potential pest and disease risks — all aimed at boosting productivity and operational efficiency on farms.

Lotte Innovate said it plans to continue identifying AI services tailored to the specific needs of diverse industries and living environments, including construction, agriculture and residential sectors. The company's broader strategy is to grow its enterprise AI business by supporting AX across industries.

"The value of AI lies not in the technology itself, but in the real-world changes it creates on the ground," a Lotte Innovate official said. "Drawing on our accumulated experience applying AI across construction sites, farms and residential spaces, we will continue to expand AX in ways that fit the needs of our customers and industries."