The South Jeolla Creative Economy Innovation Center announced Wednesday that it had concluded the "2026 Small Business Growth Support Project Gwangju Byeolbyeol Market," a four-day event held at Gwangju ACC Plaza, aimed at promoting products and raising brand awareness for small businesses in South Jeolla Province and Gwangju.
The event was organized to showcase local small-business products to residents and tourists in the Gwangju ACC area, which connects the high-traffic districts of Chungjangno and Dongmyeong-dong, and to gauge consumer reactions on the spot.
The flea-market-style event brought together 13 companies selected for the "2026 Small Business Growth Support Project," a program jointly operated by the South Jeolla Creative Economy Innovation Center in Yeosu and the Gwangju Creative Economy Innovation Center.
Participating companies displayed and sold a range of locally inspired products, including chocolates, yuzu sparkling drinks, baked goods, beverages and desserts, "bugak" (traditional Korean fried snacks), traditional liquor, dairy products, cup fruit and NFC-based fortune-reading cards.
On-site activities included product presentations, tastings and hands-on experiences, as well as sessions to collect consumer feedback — giving participating companies a direct read on market reception and a chance to refine their products and sharpen their marketing strategies.
Kang Jeong-beom, chief executive of the South Jeolla Creative Economy Innovation Center, said the center would continue to "support product promotion, market validation and inter-company collaboration so that outstanding local businesses can expand their consumer touchpoints and strengthen their brand competitiveness."
parkds@heraldcorp.com
