Hankook Tire launches 'Tire Boy' safety inspection campaign in Daejeon

Hankook Tire & Technology announced Thursday that it will hold its "Tire Boy" customer tire safety inspection campaign at the Daejeon Expo Civic Square parking lot on Monday.

"Tire Boy" is a customer participation campaign modeled on the concept of beer vendors at baseball stadiums. Launched in 2025 to raise awareness of proper tire maintenance and promote safer driving conditions, the campaign has expanded this year from major baseball stadiums and beaches to public venues including Daejeon City Hall.

The event will run from 2 p.m. to 6 p.m. The "Tire Boy" team will provide free comprehensive tire safety inspections for consenting vehicles at the Daejeon Expo Civic Square parking lot, covering tire pressure inflation, tread wear measurement and manufacturing date checks.

Vehicles that complete the inspection will receive a "tire inspection report" documenting air pressure readings, tread wear levels and manufacturing date results for both front and rear tires.

Starting at 6 p.m., the "2026 Sharing Concert" will be held at Daejeon Expo Civic Square. Now in its 12th edition, the Sharing Concert is Hankook Tire's flagship corporate social responsibility event, which the company has organized since 2012.

About 2,000 social welfare workers and volunteers from Daejeon and South Chungcheong Province are expected to attend, and the general public may also watch free of charge. Singers Lee Jae-hoon, Bada, Han Dong-geun and Hwang Woo-rim are scheduled to perform, and a prize draw will also be held.

"We will continue our safety campaigns at various consumer touchpoints as a leading domestic tire company, and work to spread a culture of safe driving across the country," a Hankook Tire official said.

Meanwhile, Hankook Tire topped the passenger car tire category in the manufacturing sector of the Korea Productivity Center's National Customer Satisfaction Index survey for the third quarter of this year — the first time the category has been included in the survey.