CJ Logistics launches 'More Freight' campaign targeting corporate shippers

CJ Logistics announced Monday it will run a six-week "More Freight" campaign to help corporate customers improve their transport efficiency.

The campaign opens with a video introducing the service strengths of More Freight, the company's digital transport platform. The video draws on common logistics challenges that corporate freight managers face on the ground — including vehicle availability, rising transport costs and urgent dispatch needs.

It shows how transport conditions vary by industry and cargo type, and how CJ Logistics responds using accumulated transport data, AI technology and its nationwide logistics infrastructure. The campaign aims to convey More Freight's ability to meet the diverse transport needs of businesses across sectors.

The campaign will run across major digital channels including Instagram, Facebook and other Meta platforms, as well as Google and YouTube, and the business networking platform Remember. CJ Logistics diversified the channel mix to reach key targets such as corporate logistics managers as effectively as possible.

The campaign also includes content that lets companies examine their own transport operations in the context of real business environments. Corporate logistics managers can request a "transport structure review report" through the campaign page to assess their current shipping arrangements. If improvements are needed, they can apply for a contract transport consultation, after which a sales representative will analyze their shipping methods, cargo volumes and key routes to propose a customized operations plan.

Companies that need one-off or small-volume shipments can use the digital transport platform Barojumun. Users enter order details to check AI-recommended freight rates and request vehicle dispatch. New customers who sign up during the campaign period will receive a 50 percent discount coupon on freight charges. CJ Logistics is also running a separate event in which viewers who leave a comment on the campaign video on YouTube will be entered into a draw for coffee gift vouchers.

More Freight launched in 2023 as a digital transport platform connecting shippers and drivers, and has steadily expanded its service scope since then. After enhancing platform features such as AI-based fare calculation and vehicle matching, the platform extended its business this year to include contract transport for corporate clients, building a service framework that covers everything from one-off and on-demand shipments to regular corporate transport. As of late June, the platform had accumulated more than 7,000 registered shipper companies and over 70,000 drivers.

"Every company has different cargo and transport conditions, but securing stable vehicle supply and optimizing transport costs are challenges shared by all logistics managers," said Ha Jae-young, head of CJ Logistics' More Freight digital platform division. "We will continue to provide transport services optimized for each company's logistics environment, drawing on our accumulated data, AI technology and nationwide transport network."

Meanwhile, CJ Logistics has been expanding its customer touchpoints through a range of marketing activities, including the recent unveiling of a new brand character called "One Friends" — developed to help customers engage with its One delivery service in a more accessible and approachable way — through the company's official social media channels.