Lotte Hotel bedding brand opens first department store shop at Jamsil

Lotte Hotels & Resorts announced Wednesday that it has opened a store at Lotte Department Store's Jamsil branch showcasing its private-brand HEON and a range of other in-house products. It is the first time a Lotte Hotels & Resorts private-brand store has opened inside a department store.

The store spans about 47.5 square meters and lets customers try and purchase bedding and lifestyle products used in hotel rooms. It carries the flagship HEON brand, the premium HEON Classic line, Frette for Signiel products used in Signiel hotel rooms, and items from Emissary73, the company's amenity brand.

To mark the opening, a promotional event runs through Oct. 25. Customers receive gifts — including hand cream sets, body sets, amenity kits and signature candle sets — based on their purchase amount. From Friday through Nov. 8, classic products will be discounted 20 percent as part of a "Goose & Wool Fair."