Samyang Foods targets Europe with Buldak at first SIAL Paris appearance

Samyang Foods announced Wednesday that it will participate in SIAL Paris 2026, the world's largest food exhibition held biennially in Paris, at the Paris Nord Villepinte Exhibition Centre from Saturday through Wednesday.

This marks the company's first appearance at the event. Samyang Foods will operate two separate spaces: a main booth within the Korea Pavilion and a business consultation lounge in the innovation hall.

The main booth will be built around the concept "CRAVE LAND (The Spiciest Place on Earth)." The global hit brand Buldak will be showcased through a space inspired by its character PEPPO, while Tangle will have its own dedicated area featuring a large cup sculpture and product introduction zone.

The company has also prepared a QR digital stamp tour and tasting sessions to engage visitors. "We will accelerate the expansion of our global distribution network, including in Europe, through experiential marketing and buyer consultations," a Samyang Foods official said.