Broadcaster Baek Ji-yeon joins board of son's company; son married into Hyundai family

Broadcaster Baek Ji-yeon, 62, has been named an inside director of a company founded by her son.

According to Bizhankook, Kang In-chan, 30 — Baek's only son and the second son-in-law of HL Group Chairman Chung Mong-won — established a company called Formare in May.

Kang holds a 100 percent stake in the company and serves as its chief executive, while Baek is listed as an inside director. The company's registered address matches that of Kang's home, which Baek owns.

The exact nature of Formare's business has not been confirmed. However, its corporate registration lists a wide range of stated business purposes, including perfume and cosmetics manufacturing; clothing and lifestyle product manufacturing and retail; food and beverage manufacturing and sales; accommodation and space operations; brand design and consulting; content production and media projects; exhibition and space planning; household goods manufacturing and sales; intellectual property management and licensing; and entertainment.

Baek raised Kang on her own after her divorce. In 2023, Kang married Jeong Ji-su, the second daughter of HL Group Chairman Chung Mong-won. There had been speculation that Kang would take a role in HL Group's management, but he has not assumed any position within the conglomerate to date.