Yangcheon-gu said the 30th Mokdong Rodeo Fashion Street Culture Festival, held Saturday along Mokdong-ro 25-gil, drew an enthusiastic crowd and concluded successfully.
Mokdong Rodeo Street was packed with residents looking to enjoy fashion, performances, food and hands-on activities. Marking the festival's 30th edition, organizers expanded the food stall count from 16 to 20 and introduced new programs supporting small businesses, including a youth pop-up zone, broadening both the entertainment offerings and ties to the local commercial district.
The main stage featured a runway fashion show spotlighting clothing and fashion products from Mokdong Rodeo Street shops, drawing strong attention from the crowd. Promotional and senior models presented a range of everyday outfits, highlighting the street's distinctive fashion character.
Interactive programs set up throughout the street also drew steady crowds. A roulette event marking the 30th anniversary proved particularly popular, with long lines of visitors waiting their turn. Families and groups of friends lingered at fashion accessory workshops, photo booths and street performances throughout the day.
Food trucks, craft beer stalls and snack vendors kept the festival grounds lively all day. The newly introduced youth pop-up zone gave young small-business owners a platform to showcase their products directly to visitors. An on-site small-business consultation booth and a local gift certificate promotion stand also operated at the venue, turning the festival into an opportunity to raise awareness of the surrounding commercial district.
In the evening, singers Bae Ki-sung and Chae Yeon took the stage, bringing the festivities to a peak with performances that drew a strong response from the crowd and brought the day's events to a close.
Yangcheon-gu District Mayor Lee Gi-jae said the festival gave residents a chance to see fashion they could actually wear in their daily lives. "I think it became a stage where people could feel, 'I'd like to try wearing that,'" he said. "Beyond enjoying the festival, I hope residents will also take an interest in the various products and discount events along Mokdong Rodeo Street and join us in supporting the local economy."
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