Bobby reveals he received only W10m of 'Show Me the Money 3' prize

Singer Bobby has revealed how much prize money he actually received after winning Mnet's "Show Me the Money 3."

Bobby appeared Sunday on Swings' YouTube channel, where he spoke about "Show Me the Money 3," the Mnet talent show that aired in 2014.

Recalling the moment he won, Bobby said he could not believe it.

"On stage, there was a huge 'Show Me the Money 3' sign right to my left," he said. "The moment it hit me that it was mine, my legs just gave out. They really gave out. I was so happy."

He then revealed a gap between the widely known prize figure and what he actually received. "A lot of people think the prize was 100 million won ($74,500), but that was the total purse," Bobby said. When Swings asked, "So you split it? You got 10 million won?" Bobby confirmed that was correct.

Swings noted that after deducting styling costs and other expenses, the winner likely ended up in the red. The Quiett, the rapper who served as Bobby's producer on the show, also weighed in. "The word 'total purse' is suspicious," he said. "If it's a prize, it should just be a prize — it sounds like production costs and meal expenses were bundled in."

Swings, who competed on "Show Me the Money 9" as a contestant, said the prize structure that season was different. "On 'Show Me the Money 9,' the total was 300 million won — 200 million won to help build your company, plus 100 million won in prize money," he said.

Bobby debuted with iKON the year after his "Show Me the Money 3" victory. He married a non-celebrity woman in 2021 and has a son.