Ferrari holds first Universo Ferrari in India, pledges deeper market commitment

Ferrari officially opened Universo Ferrari in New Delhi, India, on Saturday (local time), presenting its immersive brand experience in the country for the first time, the company announced Tuesday.

The opening weekend featured a private preview for guests including Antonio Bartoli, Italy's ambassador to India, as well as customers, media, partners and institutional representatives. The exhibition will be open to the general public through Nov. 1.

Universo Ferrari India spotlights every dimension of the brand, offering visitors a unique opportunity to explore the heritage, innovation, performance, craftsmanship and community that define the Prancing Horse.

The event deepens a long-standing relationship between Ferrari and India, a rapidly growing market with a passionate sports car enthusiast community. Ferrari plans to expand its engagement with customers, Ferraristi, brand enthusiasts and future talent, while also opening new sales points in southern and western India by the end of this year to broaden its retail network.

"Universo Ferrari is an invitation to fully experience the Ferrari world — from our racing spirit and sports cars to our lifestyle, heritage and relentless pursuit of innovation," CEO Benedetto Vigna said. "This first edition in India reflects how important it is for Ferrari to consistently build relationships with the growing community of Ferraristi, customers and brand enthusiasts here."

Conceived as an immersive journey through the Ferrari universe, the exhibition highlights the brand's heritage, racing DNA, technological innovation, exceptional design and commitment to creating unforgettable experiences.

The exhibition space is organized around five themes: the current sports car lineup — including Ferrari Luce — and Tailor Made; Racing; Ferrari Classiche; Ferrari in India and Community; and Hypersale. The exhibition also showcases Ferrari's ongoing efforts toward shared prosperity.

At a customer dinner, Ferrari and Avelon Lux — the new partner for Ferrari hypercars and the Ferrari Challenge Middle East program — held a special charity auction featuring 10 lots from the Ferrari world.

Proceeds from the auction will go toward a project Ferrari is pursuing in partnership with Bal Raksha Bharat, the Indian affiliate of Save the Children.

Meanwhile, Ferrari last month unveiled the Ferrari 296 GT Modificata, a track-only GT model pushed to the limits of performance.

Revealed at Ferrari Racing Days in Budapest, Hungary, the 296 GT Modificata is a limited-production two-seater developed on the real-world track experience accumulated by the 296 GT3 Evo, which made its debut at the start of the 2026 season.