SK Telecom launches 'Run Mate Camp' with AI running analysis, expert coaching

SK Telecom is launching an experiential program this fall running season that offers AI-powered gait analysis and professional coaching. SK Telecom customers can participate free of charge in groups of up to five, including themselves.

SK Telecom announced Wednesday that it will operate the "Run Mate Camp" at T Factory Seongsu in Seongdong-gu, Seoul, through Nov. 1.

The Run Mate Camp is an experiential program designed to help runners assess their physical condition and running form while receiving professional coaching. It offers a range of services — from body balance and stability checks to AI-based running analysis and hands-on trials of running gear.

SK Telecom is running the program in partnership with Measurable, a running analysis specialist. Participants can have their balance and stability assessed, receive an AI-powered analysis of their running form, and then get personalized coaching based on the results.

The program operates on a reservation-only basis. SK Telecom customers can join free in groups of up to five, while customers of other carriers pay 35,000 won ($26) per person. Reservations can be made through the Run Mate Camp promotion page.

A hands-on experience zone featuring running-related devices is also available. Visitors can try out smartwatches from Garmin, a global GPS device brand, and open-ear headphones from Shokz. The zone also provides information on installment-payment discounts on smart devices available to customers on plans such as "Best Max." No reservation is required to use the experience zone.

SK Telecom will also take part in the 2026 Garmin Run Korea event, set for Nov. 15 at Goyang Stadium. The company plans to operate a booth where runners' finisher medals are engraved with their individual race times.

"We created the Run Mate Camp to help our running customers check their form and prepare for fall races," said Yoon Jae-woong, head of SK Telecom's Product & Brand Division. "We will continue to roll out running-related benefits and support runners in their challenges and growth."

Meanwhile, SK Telecom has been expanding its products and benefits for running customers under the Run Mate program. In August, it introduced Garmin smartwatches and Shokz bone-conduction earphones and offered customers the chance to enter a draw for spots in the 2026 Infinite Challenge Run in Gyeongju.