Wonderslab launches AI search optimization service to boost brand visibility on ChatGPT, Gemini

As information searches through generative AI grow more widespread, technology that helps companies surface their brands and products in AI-generated results is drawing attention. AI agent company Wonderslab announced Wednesday the launch of WonderGEO, an integrated optimization program designed to help brands navigate generative AI search environments.

WonderGEO analyzes how specific brands and products are perceived and recommended across generative AI search services including ChatGPT, Gemini and Perplexity. Based on those findings, the program supports clients through the full cycle — from building an optimization strategy and improving content to managing performance outcomes.

GEO, or Generative Engine Optimization, differs from conventional search engine optimization (SEO), which focuses on securing top placement in portal search results. GEO instead works to improve content so that brands and products are mentioned — or cited as information sources — when generative AI responds to user queries.

WonderGEO operates in five stages: diagnosing a brand's current GEO standing, developing a strategy around key questions and keywords, optimizing a website for AI, generating and managing content through AI agents, and remeasuring and refining performance.

Before the program's launch, Wonderslab had already carried out GEO projects across a range of industries in South Korea and the United States, including fashion, cosmetics, ingestible beauty supplements, health products and legal services. The company plans to expand the service's scope by drawing on that cross-market, cross-industry experience.

"The GEO market has reached a point where it must move beyond a diagnosis-focused approach — simply checking how much a brand appears in AI search — toward meaningful improvement and performance management," said Han Eui-seon, chief executive of Wonderslab. "We will combine our AI agent technology with domestic and international project experience to help companies continuously strengthen their brand competitiveness in AI search environments."