GM showcases Cadillac Escalade IQ at Daegu mobility expo

General Motors is participating in a future mobility exhibition in Daegu, where it is displaying the Cadillac Escalade IQ, the brand's large electric SUV.

GM announced Thursday that it is taking part in the 2026 Korea Future Mobility Expo (DIFA 2026), running through Saturday at Exco in Daegu, to showcase its electrification technology and vehicle development capabilities. The company has attended the event for five consecutive years since 2022.

The centerpiece of GM's exhibition is the 2026 Escalade IQ, Cadillac's flagship electric SUV. The model is equipped with a 205 kWh high-capacity battery capable of delivering a maximum range of 739 kilometers. Interior features include a 55-inch curved LED display and Super Cruise, a hands-free driver assistance system.

Beyond the vehicle display, GM Technical Center Korea has set up an interactive space where visitors can explore future mobility technology and the vehicle development process.

The exhibition floor is divided into four zones. The vehicle zone introduces the Escalade IQ and related technology, while the virtual mobility zone offers driving experiences using VR headsets and a driving simulator. An events zone and a consulting zone — where visitors can receive guidance on GM development roles and recruitment — round out the exhibition.

Alongside the exhibition, the event featured discussions on how the automotive industry is evolving in the age of AI. Brian McMurray, president of GM Technical Center Korea, delivered a keynote address at the DIFA 2026 conference Wednesday, outlining the direction of future mobility development.

McMurray said AI is rapidly spreading across vehicle development and everyday life, but that technological performance alone cannot determine the competitiveness of future mobility. He said that as advanced technology is applied to actual transportation, it must be backed by human judgment, accountability and user trust.

"DIFA 2026 is a meaningful occasion to introduce both GM's electrification technology and the capabilities GM Technical Center Korea has built in translating that technology into vehicle development, while sharing our vision for the future of mobility," McMurray said. "Through this exhibition, we hope to raise awareness of GM's technology and GM Technical Center Korea's role, and to expand communication with visitors, industry professionals and future talent."

GM has also been broadening its electric vehicle lineup in the domestic market. On Sept. 30, the company officially announced the entry of the Buick brand into South Korea and unveiled its first model, the Electra E7, a plug-in hybrid electric SUV.