Handsome signs exclusive retail deal with French running brand Satisfy

Handsome, a fashion subsidiary of Hyundai Department Store Group, announced Thursday that it has signed an exclusive domestic retail agreement with French running brand Satisfy.

Satisfy is widely regarded as a leading name in high-end running wear. Its prices reflect that positioning — T-shirts start in the 200,000 won ($151) range, while running shorts run to around 300,000 won. The brand combines high-performance fabrics with designs drawn from subcultures such as punk rock and skateboarding.

Starting next year, Handsome will carry Satisfy's full lineup, including the MothTech T-shirt — which features a vintage-style perforated design for improved breathability — and the Justice shorts.

A pop-up store is planned for the first half of next year, with a flagship store to follow in the second half. Online sales will also be pursued through Handsome's official e-commerce site, The Handsome, and its online concept store EQL.

Yoo Tae-young, executive vice president and head of Handsome's overseas fashion division, said the company plans to expand its offline presence to locations including the Kith Seoul store, The Hyundai Seoul and the EQL Performance Club in Seongsu-dong. "We intend to broaden our overseas fashion portfolio, which has centered on luxury fashion, into a wider range of categories," he said.