Nongshim opens Shin Ramyun booth at Musinsa's Osaka pop-up to promote K-spice

Nongshim said it will run a Shin Ramyun brand booth at "Musinsa Osaka Pop-up Store 2026," held at VS in Umeda, Osaka, from Friday through Nov. 8.

The company has set up a tasting booth at the venue, where visitors can try Shin Ramyun Toomba cooked using the instant ramyun cooker widely known in Korea as the "Han River ramyun" machine. Visitors who complete a survey after tasting will receive a pack of Shin Ramyun Rosé, and additional Shin Ramyun merchandise will be given away by lottery.

"Visitors can experience Korean fashion and food in one place," a Nongshim official said. "We will convey the appeal of the Shin Ramyun brand in a more multidimensional way."

Nongshim launched Shin Ramyun Toomba in Japan in April last year. The product became the first Korean ramyun to appear on Nikkei Trendy's "Best 30 Hit Products of 2025" list. Cumulative sales of Shin Ramyun Toomba in Japan have reached about 20 million units, according to the company.

Meanwhile, "Musinsa Osaka Pop-up Store 2026" is an event introducing the latest Korean fashion and beauty trends to Japanese consumers. Musinsa has been holding regular offline pop-ups in Japan since 2023. This edition features 71 fashion and beauty brands showcasing about 3,400 products.