BMW Ladies Championship wraps up with 40,000 fans at Haenam-gun course

BMW Korea announced Monday that the BMW Ladies Championship 2026, held Thursday through Sunday at Pine Beach Golf Links in Haenam-gun, South Jeolla Province, concluded successfully.

This year's tournament drew 84 top players from the LPGA and KLPGA tours, with about 40,000 spectators — 40,171 in total — attending over the four days.

BMW Korea drew strong praise from attendees through a range of vehicle exhibitions, fan participation events and premium viewing programs that offered an array of entertainment and distinctive brand experiences.

Among the highlights, BMW Korea made the domestic debut of the luxury flagship sedan the New BMW 7 Series, set for local release, alongside the New BMW X5, the brand's signature premium Sports Activity Vehicle.

In addition, BMW Korea displayed a variety of vehicles across the gallery plaza and throughout the course, including the New BMW iX3 — the first mass-production model from BMW's "Neue Klasse" lineup — along with other BMW Group Korea models.

A range of hands-on events were also on offer for spectators. MINI ran the "MINI Play for Less Putting Challenge," awarding souvenirs based on putting scores, as well as a social media photo event featuring the all-electric MINI Countryman. Other activities included BMW test-drive sign-ups, a cheering banner workshop and a BMW Vantage quiz event.

A variety of amenities and services were also provided to enhance the premium viewing experience. The "BMW Oktoberfest Garden," introduced for the first time last year, was opened to all spectators this year, allowing visitors to enjoy food and drinks against the backdrop of Pine Beach Golf Links' coastal scenery. A dedicated lounge was also set up for guests who purchased BMW Excellence Package tickets, offering a more relaxed and comfortable viewing environment.

"The BMW Ladies Championship is a special stage that brings together world-class golf and BMW's differentiated brand experience," said Han Sang-yoon, CEO of BMW Korea. "BMW Korea will continue to contribute to the development of golf culture in Korea and strive to offer customers an ever more special brand experience."

Since its launch in 2019, the BMW Ladies Championship has grown into one of Korea's premier international golf tournaments, showcasing world-class players to domestic fans. From 2027, the event is expected to emerge as a new centerpiece of women's golf in Asia, with an expanded format and a slot as the season opener for the LPGA Tour's second-half Asia swing.

Meanwhile, Japan's Yoshida Yuri claimed the title on the final day, carding a 4-under-par 68 to finish at 17-under-par 271. The victory was Yoshida's first on the LPGA Tour, earning her a prize of $352,500.