Hanjin hosts e-commerce seller forum on US, Japan market entry strategies

Hanjin held its "2026 Second-Half One Click Connect" event Thursday at Dreum Forest Hall in Gangnam-gu, Seoul, aimed at helping domestic e-commerce sellers expand into overseas markets and sharpen their marketing and logistics capabilities, the company announced Wednesday.

One Click Connect is a biannual co-growth program run by Hanjin that connects e-commerce sellers with global commerce partners to exchange the latest retail information. Hanjin has led the event since last year. This edition was sponsored by the Ministry of SMEs and Startups and the Korea Federation of Small and Medium Business.

The second-half event featured TikTok — a short-form video platform that Hanjin said has more than 1 billion users worldwide — and Dino Studio, which operates more than 170 commerce channels and provides influencer-matching marketing solutions, as collaboration partners.

This time, Hanjin merged its previously separate offline event and online seminar into a single hybrid format, running in-person lectures and a YouTube livestream at the same time.

Hanjin presented on the theme of "customized logistics strategies for Korean sellers in response to the latest US and Japan market shifts," covering market trends in both countries, the TikTok Shop Japan direct-shipping process, how to use Amazon FBA, ways to leverage Hanjin's reverse cross-border fulfillment center, and available government support programs.

TikTok shared strategies for success on TikTok Shop in the US and Japan, along with tips for driving traffic through advertising. Dino Studio introduced its influencer outreach strategy, covering everything from identifying performance-based affiliates to scaling creator networks using data.

A "Connect Talk" Q&A session followed the presentations, drawing on questions submitted in advance as well as live queries from both in-person and online participants. One-on-one consultations for pre-registered attendees and open networking time were also offered.

Hanjin was selected in August as an implementing agency for the Korea Federation of Small and Medium Business's "2026 Overseas Online Platform Logistics Support Project." The company is also carrying out the Korea SMEs and Startups Agency's "Online Export SME Logistics Support Project" and Hanyuwon's "Small Business Logistics Service Support Project."

"Through this One Click Connect event, we were able to confirm the strong enthusiasm of Korean sellers looking for a breakthrough in the rapidly changing global e-commerce environment," a Hanjin official said. "We will continue to strengthen a one-stop logistics ecosystem that supports small businesses in successfully entering overseas markets and growing together."

Meanwhile, Hanjin has been actively expanding its North America logistics operations, recently opening the Hanjin Toronto Fulfillment Center — a roughly 13,860-square-meter facility near Toronto Pearson International Airport in Canada.