Bentley Motors signs official partnership with Paris Saint-Germain through 2028

Bentley Motors announced Friday that it has signed an official partnership with French football club Paris Saint-Germain through 2028. The British automaker will serve as PSG's official luxury automotive partner for the next two seasons.

The two brands share a common philosophy centered on craftsmanship, creativity and the pursuit of exceptional value, the company said. Together, they plan to explore new ways to engage their respective communities through curated experiences, original storytelling and moments inspired by luxury, design, culture and sport.

Bentley Motors has spent more than a century building cars defined by design, craftsmanship and performance. Paris Saint-Germain, meanwhile, has grown into one of the world's most influential sports and cultural brands beyond football, embodying the energy, creativity and confidence of modern Paris, the company said.

Though rooted in different worlds, both brands have defined modern luxury in their own domains — from Bentley's artisan workshops in Crewe to the streets of Paris — building their reputations over time through authenticity, meticulous attention to detail and a commitment to delivering exceptional experiences to customers and fans worldwide. As luxury, culture and sport become ever more closely intertwined, the two brands expect genuine experiences to resonate well beyond their individual fields.

Christophe Georges, Bentley Motors' board member for sales and marketing, said Paris has long stood as a global center of luxury, culture and creativity, with influence stretching from art and fashion to design and hospitality. "Bentley has equally pursued extraordinary experiences grounded in craftsmanship and performance," he said.

Georges added that PSG's influence — as a symbol of Parisian energy and confidence extending far beyond football into culture and lifestyle — made the partnership a natural fit. "We look forward to this partnership celebrating the creativity, individuality and attention to detail that define both brands, while connecting our two communities in new and exciting ways," he said.

Richard Heaselgrave, Paris Saint-Germain's chief revenue officer, said the club was pleased to welcome Bentley Motors as a partner. "This partnership demonstrates our club's ability to collaborate with iconic brands that share the same values and ambitions," he said.

Heaselgrave added that Bentley's vision of luxury is rooted in an extraordinary heritage that aligns with PSG's identity and relentless pursuit of excellence. "The coming together of two brands that share a passion for craftsmanship, creativity and performance will inspire the next generation," he said.