Home&Shopping expands November perks with mobile cashback, coupons and prizes

Home&Shopping will offer cashback credits to customers who buy live TV broadcast products through its mobile app in November, alongside weekend discount coupons and prize events. The company plans to expand customer engagement by linking TV broadcast shopping with mobile app purchases.

Home&Shopping announced Monday that it will run a "November Live Selection Cashback" promotion from Nov. 1 through Dec. 1 at 1:59 a.m. During the promotional period, customers who purchase selected live TV broadcast products via mobile while the broadcast is airing will receive 10 percent of the purchase price back as store credit.

A "Weekend Home&Coming" event will also run throughout the month. On each Friday in November — the 6th, 13th, 20th and 27th — the company will issue 5,000-won discount coupons to the first 2,000 customers at 10 a.m. and again at 5 p.m. The coupons can be applied to TV product purchases of 40,000 won ($30) or more.

On Saturdays and Sundays, customers who order TV live products will be automatically entered into a prize draw with no separate registration required. Each week, two winners will receive 2.5 million won worth of Hana Tour gift certificates, and 1,000 customers will each receive 10,000 won in store credit. The total prize pool for the event stands at 80 million won.

An app check-in event will also run from Nov. 1 through Nov. 30. Customers earn 500 won in credit after just two check-ins, with additional credits available at 5, 10, 20 and 30 check-ins. Completing all 30 check-ins yields a cumulative total of 5,000 won in credit.

"In November, we have prepared a variety of cashback, coupon and prize events so that customers using our live TV broadcasts and mobile app can feel real, tangible benefits while shopping," a Home&Shopping official said. "We will continue to roll out benefits and promotions that make shopping with Home&Shopping an enjoyable experience."