Nongshim takes Shin Ramyun to Walmart with KPop Demon Hunters tie-in

Nongshim teamed up with Walmart, the largest retail chain in the United States, to expand its reach with American consumers, operating a food truck at 48 Walmart stores across the country throughout October. The campaign offered Shin Ramyun tastings, photo zones and a range of other hands-on experiences.

The event was organized to mark the 40th anniversary of Shin Ramyun and boost brand awareness at Walmart, one of the country's most important retail channels. Walmart operates about 4,700 stores nationwide.

The food truck was themed around KPop Demon Hunters, the popular Netflix series. Visitors sampled Shin Ramyun packaging featuring the show's main characters — Rumi, Zoey and Mira — and a photo zone built around the character group Huntrix was also set up at the venues.

"We will actively expand our touchpoints with local customers to further solidify Shin Ramyun's position in the US market," a Nongshim official said.