Samlip launches 'Anpanman' bakery lineup with collectible stickers

Samlip announced Tuesday the launch of new bakery products developed in collaboration with the animated series "Anpanman."

The lineup includes four items. The "Shokupanman's Snow-White Cream Sandwich" places cream between slices of white bread made with tangzhong dough for a chewy texture. The "Currypanman's Curry Punch Bread" is filled with curry ingredients such as onions and carrots. The "Anpanman's Flying Strawberry Red Bean Bread" combines strawberry custard with sweet red bean paste. The "Roll-Bread Girl's Apple Rolling Hurricane" sandwiches apple cream between soft layers of dough.

Each product comes with one of 100 different "Anpanman" character sticker seals inserted at random. "We plan to release additional Anpanman products later this month," a Samlip official said.

Meanwhile, Samlip earlier collaborated with "Anpanman" characters on its 2026 steamed bun lineup, releasing a chestnut red bean bun and a curry bun under the same partnership.