Chabbot launches 'Super Pass' for new-car buyers, bundling installation and maintenance perks

Mobility solutions company Chabbot Mobility announced Monday that it will offer the "Chabbot Super Pass," a benefits package worth 2.1 million won ($1,560) to all customers who purchase a new vehicle through Chabbot.

The Chabbot Super Pass combines existing vehicle purchase discounts with delivery installation services and post-delivery vehicle management. It bundles benefits needed before and after delivery — including tinting and paint protection film (PPF) installation, coverage for early vehicle damage, and maintenance and designated-driver coupons. Chabbot said it designed the package around its "zero-risk commerce" strategy, reflecting its view that customers continue to bear the burden of choosing installers and covering upkeep costs even after buying a vehicle.

The package is structured around five benefits that follow the natural flow of taking delivery and driving the vehicle. At delivery, customers receive the "3M Chabbot Package," which includes 3M CSM tinting and three types of PPF. Based on installation pricing for imported SUVs, the package is valued at 1.2 million won — 1.05 million won for tinting and 150,000 won for the three PPF products. Customers can have the work done at affiliated installation centers and may pay an additional fee to upgrade to a higher-grade tinting product.

After delivery, customers receive "Chabbot Care 100," valued at 300,000 won. Chabbot said minor damage is common in the early days of owning a new car — stone chips from road debris, dents and scratches from parking — but many owners delay repairs or pay out of pocket to avoid filing insurance claims. Chabbot Care 100 covers parts across six areas plus the deductible for vehicle-to-vehicle accidents, easing repair costs during the first 100 days of ownership. Customers who want longer coverage can extend the care period by 265 days — for a total of 365 days — by paying an additional 258,000 won.

The package also covers ongoing upkeep: a maintenance coupon worth 500,000 won, redeemable at affiliated Speedmate service centers nationwide for light maintenance and consumable replacements, and a designated-driver coupon worth 50,000 won made up of five 10,000-won vouchers. Also included is a 50,000-won fuel voucher or Chabbot points redeemable for fuel vouchers or lifestyle benefits. The combined value of all five benefits totals 2.1 million won.

The Chabbot Super Pass provides the same base benefits to all customers who purchase a new vehicle through Chabbot, regardless of vehicle type or payment method. Customers paying in full, in installments, or through a lease or rental are all eligible, and no separate purchase or application is required. The base benefits carry no additional cost, while upgrades such as premium tinting or an extended care period are available as optional add-ons.

"We believed that buying the same car should lead to a different post-purchase experience depending on where you buy it," said Kang Seong-geun, CEO of Chabbot Mobility. "Helping customers who buy through Chabbot shed the costs and anxiety that come after delivery — that is the purchase experience Chabbot is building through zero-risk commerce."

Meanwhile, Chabbot Mobility continues to expand its customer touchpoints through various marketing initiatives, including recruiting the inaugural class of "Carfluencer," an ambassador program that turns automotive interest and driving experiences into content and connects that content to revenue opportunities.