- Residents earn cash rewards for healthy habits, with eligible facilities expanding from 28 to 80
- City plans to extend mileage to blood donation, volunteering and other civic activities
Boram Mileage, a citizen participation program that rewards healthy daily habits with spendable cash, has surpassed 130,000 participants just two months after its launch.
The program, which began Sept. 10, awards mileage points for everyday activities such as walking, daily check-ins, using public transit and visiting public facilities. Accumulated points can be converted into Ontong Cash, redeemable at merchants affiliated with the Ontong Daejeon local currency platform.
Responding to public demand, the city expanded the number of public facilities where residents can earn mileage points — from 28 to 80 — starting Monday. The expansion reflects requests from residents to include libraries, sports facilities and other frequently visited public spaces.
To earn points at a participating facility, users scan a QR code posted on-site using the Ontong Daejeon app, earning 50 mileage points per facility. Residents can log up to three facilities per day, with each facility counted only once daily.
A full list of eligible facilities is available in the Ontong Daejeon app under "Boram Mileage → Public Facility Visit → Find QR Code."
The city plans to further expand the program to cover civic activities such as blood donation and volunteering, aiming to encourage voluntary participation and foster a culture in which small everyday actions contribute to the broader community.
"Interest in Boram Mileage is growing, with 130,000 people now taking part," said Moon In-hwan, director of the Daejeon city government's People's Economy Bureau. "We will broaden participation to include civic activities such as blood donation and volunteering, so that residents' small everyday actions translate into positive change for the community."
kwonhl@heraldcorp.com
