Kumho Tire to supply OE tires for Volkswagen Group's SEAT Leon

Kumho Tire announced Monday that it will supply original equipment tires for the Leon, a compact hatchback made by SEAT, the Spanish automaker under Volkswagen Group.

SEAT is Spain's only domestic automaker, known for its Barcelona-inspired design aesthetic. Kumho Tire described SEAT as one of the key brands driving new customer acquisition within Volkswagen Group. The fourth-generation Leon is SEAT's flagship model, built on Volkswagen Group's MQB platform.

The Leon will be fitted with the Ecsta HS52, a premium high-performance tire developed for both sedans and sports vehicles. Kumho Tire said the tire's rigid tread block structure evenly distributes contact pressure across the surface, reducing road noise and impact. Reinforced shoulder block technology also enhances handling performance and high-speed stability.

"This OE supply deal for the SEAT Leon demonstrates that Kumho Tire's unrivaled technological capabilities are being widely recognized across a diverse range of brands within Volkswagen Group," said Kim In-su, executive vice president and head of Kumho Tire's OE sales division. "As our brand competitiveness continues to grow in Europe and other major global markets, we will expand our partnerships with leading automakers around the world on multiple fronts."

Kumho Tire has sustained average annual growth of more than 20 percent in the European market. The company plans to strengthen its global competitiveness through enhanced local research and development, an expanded premium product lineup and the construction of a new factory in Europe.

Meanwhile, Kumho Tire claimed the tire manufacturer championship in the eN1 class at the 2026 Hyundai N Festival, securing the title for the third consecutive year. The company wrapped up its season at the final round of the festival, held through Nov. 1 at Everland Speedway in Yongin, Gyeonggi Province, and confirmed its overall victory in the tire manufacturer category.