Jejuair's personalized travel preference service draws 60,000 sign-ups in 3 months

Jejuair announced Monday that it is operating a personalized fare-alert service called "My Travel Preference," which tailors special fare information to each customer based on their stated travel interests.

The service lets customers register four items — travel companions, departure airport, desired destinations and preferred add-on services — and then sends them email alerts for discounted fares on routes matching those preferences. The feature moves beyond the airline's previous approach of sending the same promotional information to all customers, instead reflecting each individual's selections.

Customers can sign up by selecting "My Travel Preference" from the My Page section on the PC or mobile website, or through the full menu on the mobile app. Registered information can be updated at any time.

To encourage participation, Jejuair awards 1,000 J Points to customers who newly register or update their existing preferences. The points are valid for 30 days from the date of issuance, and customers can earn additional points by participating again once every 30 days.

Since launching in July, the service has accumulated more than 60,000 registrations through late October.

"Because each customer has different reasons for traveling and different destinations in mind, we focused on providing the information they actually need based on the preferences they chose themselves," a Jejuair official said. "Going forward, we will continue to improve convenience during the travel-planning process and strengthen customer-centered service by reflecting diverse preferences and usage patterns."

Meanwhile, Jejuair is also working to minimize gaps in customer support and improve convenience through agent training and online consultation services. In July last year, the airline introduced an AI consultation assistant to boost the efficiency of its customer service agents and create an environment capable of responding to inquiries more quickly and accurately.

The airline also runs a quarterly training program for customer service agents, having them study a range of real inquiry cases that can arise during travel and familiarize themselves with response strategies for different situations.