Gangseo-gu launches discount program to honor fire department civil servants

Gangseo-gu in Seoul will launch a program called "Warmth-Filled Fire Stores," offering preferential benefits to fire department civil servants at local businesses.

To kick off the initiative, the district signed an MOU with the Gangseo Fire Station on Monday — the 64th Fire Prevention Day — on supporting fire department civil servants and fostering community cooperation.

The agreement is part of the district's "Gangseo ON" policy, which aims to bring warmth to the community and promote public safety.

The program, run in partnership with the Gangseo-gu chapter of the Korea Food Service Industry Association, centers on providing fire department civil servants with practical benefits — such as menu discounts and complimentary items — at local restaurants and cafes. It will run for four months in line with the winter fire safety campaign period, from Nov. 1, 2026, through Feb. 28, 2027.

More than 50 local restaurants and cafes have already signed on, and Traders Wholesale Club Magok, NC Department Store Gangseo and Le West have also pledged in-kind support, adding further weight to the initiative.

Gangseo-gu is the first local government in the country to directly build a public-private cooperation framework to honor and support fire department civil servants.

Through the program, the district plans to raise the standing of fire department civil servants who dedicate themselves to protecting residents' safety and lives, while also strengthening ties with the local community.

Building on the MOU, the district also plans to run a campaign honoring the dedication and hard work of fire department civil servants, and to carry out winter fire prevention activities to raise residents' awareness of fire safety.

"I hope the gratitude we feel toward fire department civil servants translates into warm cooperation with local businesses, and further serves as an opportunity to raise residents' fire prevention awareness," Gangseo-gu District Mayor Jin Kyo-hoon said. "We will remember their dedication and build a Gangseo where respect and recognition are part of everyday life."