Busan wraps up fam tour for Greater Seoul MICE industry

The city of Busan and the Busan Tourism Organization, together with the Korea PCO (Professional Congress Organizer) Association, held a two-day familiarization tour of Busan for 22 association members Tuesday and Wednesday, the organizations announced Wednesday.

The tour was designed to showcase Busan's MICE infrastructure to industry professionals from the Greater Seoul area, with the aim of drawing more MICE events to the city and strengthening cooperation networks among regional industry players.

On Tuesday, participants toured Bexco and the Busan Port International Exhibition and Convention Center (BPEX), two of the city's major convention venues. They then gathered at Casabusano on the first floor of the Busan Modern and Contemporary History Museum for a "Busan MICE Briefing and Networking" session introducing the city's key MICE infrastructure, support programs and local industry partners including Crown Harbour Hotel Busan, Park Hyatt Busan and Wyndham Grand Busan.

On Wednesday, the group visited guest rooms and banquet halls at Palatium Haeundae, which recently opened, and Banyan Tree Haeundae, set to open next month, exploring the range of MICE facilities each property could offer. The tour concluded with a visit to Domoheon, a unique venue that highlighted Busan's differentiated environment for hosting MICE events.

Korea PCO Association President Oh Seong-hwan said he hoped the tour would lead to more active exchanges with Busan's MICE industry. Busan Tourism Organization President Lee Jeong-sil said the organization would work to strengthen its network with Greater Seoul's MICE sector — including through its Seoul office — and translate those ties into tangible results in event attraction.