Musinsa's Osaka pop-up draws 80,000 visitors, setting new Japan record

Musinsa said Friday that its Musinsa Osaka Pop-up Store 2026, held from Oct. 23 to Sunday, drew the largest crowds of any pop-up event the company has staged in Japan.

About 80,000 people visited the 17-day event at VS., a cultural complex in Umeda, Osaka — the highest attendance since Musinsa held its first Japan pop-up in 2023. Visitors aged 18 to 29 accounted for more than 70 percent of the total.

New memberships on Musinsa's global store in Japan more than doubled during the event, rising 101 percent compared with the same period the previous month. First-time buyers increased 65 percent.

Transaction volume across the 71 participating brands surged more than threefold, up 268 percent. Musinsa Standard, Illigo and Ason each recorded sales in the hundreds of millions of won.

The pop-up was organized through the 2026 Large and Small Business Joint Overseas Expansion Support Project, run by the Ministry of SMEs and Startups and the Large and Small Business, Agriculture and Fisheries Cooperation Foundation. It also drew on the Korea SMEs and Startups Agency's K-Export Strategic Items program. Six brands making their Japan debut through the event saw their transaction volume roughly triple compared with the same period the previous month.

"This pop-up allowed us to extend our reach into the Kansai region," a Musinsa official said. "We will continue to combine public support programs with Musinsa's local retail and marketing capabilities to help more K-fashion brands build a stable growth base in the Japanese market."