Gyeongbuk Science College launches digital commerce creator training program

Gyeongbuk Science College has launched a hands-on training program aimed at strengthening digital marketing and content creation skills among local small business owners and job seekers.

The college held an opening ceremony for the digital commerce creator training program Wednesday at its Central Hall, with 25 local small business owners and prospective job seekers in attendance.

Wang Hyeon-ho, director of the Daegu Citizens' Media Center, Jeong Hyeon-mo, head of the college's anchor project team, and Ryu Hye-won, head of the lifelong vocational education team, attended the ceremony.

The program is part of a regional innovation-focused university support initiative and was designed to help local small business owners and job seekers adapt to the changing digital retail landscape by building their content creation and online marketing capabilities.

The curriculum spans eight sessions totaling 48 hours.

Instructor Kim Hui-jae of the Daegu Citizens' Media Center will cover product and promotional video shooting, content creation using the video editing tool CapCut and generative AI, and short-form video production. The program also includes field visits, expert lectures and project-based practice.

Participants will use smartphones to film local specialty products, then edit the footage and produce short promotional content on their own.

A college official said the program aims to enhance digital marketing capabilities for small business owners and support job seekers in developing practical skills.