LG Uplus links budget carriers to veterans discount app to ease telecom costs

LG Uplus said it will support MOU signings between the operator of the "Modoo's Bohun Market" app and budget mobile carriers, in observance of the month dedicated to honoring national patriots and veterans.

The company said Monday it will connect small and midsize mobile virtual network operators (MVNOs) to Modoo's Bohun Market, facilitating MOUs between the app operator and the budget carriers. Modoo's Bohun Market is a privately led discount app the Ministry of Patriots and Veterans launched to provide everyday lifestyle benefits to veterans and their families. The service launched in November last year.

LG Uplus described the collaboration as an effort to ease the telecom cost burden on veterans through a privately led discount platform aligned with the ministry's goals. The initiative also supports the business activities of small MVNO operators.

LG Uplus will serve as a facilitator, coordinating cooperation between the small MVNO operators and the Modoo's Bohun Market operator. However, it will not directly sell phone plans or participate in the contracts.

Budget phone plans are set to be introduced on the Modoo's Bohun Market app in mid-June as a result of the collaboration, according to LG Uplus. The three participating operators are Eyesvision, Ins Korea and Chance Mobile. A total of 24 plans — eight per operator — will be offered, with discounts of roughly 20 to 30 percent. A promotional campaign covering those plans is expected to run for about three months.

On May 29, the three MVNO operators signed MOUs with the Modoo's Bohun Market operator at the Gasan Digital Complex in Geumcheon-gu, Seoul, agreeing to introduce budget phone plans for veterans and run joint promotions.

LG Uplus said it hopes the collaboration will provide insight into how veterans, bereaved families and discharged service members use budget phone plans, as well as demand patterns across age groups. The company also said the initiative holds value as a partnership model that allows small MVNO operators to expand their reach to potential customers, given the clearly defined target audience of veterans.

"This collaboration is a win-win case that gives veterans meaningful telecom options while helping small MVNO operators connect with customers in a stable way," said Park Dae-yong, head of MVNO business at LG Uplus. "We will continue to explore partnerships that balance social value with support for the industry ecosystem."