Samsung's Bespoke AI Steam robot vacuum sells 20,000 units in May alone

Samsung Electronics' Bespoke AI Steam robot vacuum has crossed the 20,000-unit mark in monthly sales for the first time.

According to Samsung Electronics on Tuesday, one in three couples who purchased a newlywed home appliance package in May chose the Bespoke AI Steam. Sales rose roughly 60 percent from the same period a year earlier.

The Bespoke AI Steam Ultra and Bespoke AI Steam Plus, launched in March, deliver up to 10W of suction power — as much as twice that of their predecessors.

A "Pop-Out Combo" feature that cleans walls and corners more thoroughly helps address blind spots long considered a limitation of conventional robot vacuums.

High-temperature steam at 100 degrees Celsius effectively eliminates harmful bacteria and odors from the mop surface, keeping the unit hygienic after cleaning.

A new auto water supply and drainage model introduced this year reduces the hassle of manually filling and emptying the water tank, improving ease of use.

The vacuum is equipped with Samsung's proprietary security solutions Knox Matrix and Knox Vault, allowing customers to use the product with confidence. It also received the top Standard+ rating in the Internet of Things security certification program run by the Ministry of Science and ICT and the Korea Internet & Security Agency.

Samsung Electronics, working with Samsung Electronics Logitech, has drawn strong customer response by offering a one-stop service covering everything from furniture cabinet renovation to product installation. More than 60 percent of buyers opted for the installation service, which adapts existing furniture cabinets to fit the product.

The company also provides differentiated customer service through what it says is the industry's largest service center network. Users can diagnose and troubleshoot their products through SmartThings-based remote consultations. A "visual remote consultation" feature allows real-time checks of the usage environment, product exterior and operating status.

"Surpassing 20,000 monthly units for the Bespoke AI Steam robot vacuum reflects recognition of the product's competitiveness — combining powerful cleaning performance with hygiene, security and convenience," said Kim Yong-hun, executive vice president of Samsung Electronics Korea. "We will continue to lead the popularization of AI home appliances by earning broad support from consumers."