Nongshim to launch Yukpo-kkang spicy beef jerky snack on Monday

Nongshim will launch a new snack product, "Yukpo-kkang Spicy Flavor," on Monday.

Yukpo-kkang, or "beef jerky snack," reinterprets yukpo — dried beef popular as a drinking snack. The product combines a rich beef flavor with chili pepper and black pepper for a spicy kick.

Nongshim hopes Yukpo-kkang will carry on the success of its Meokttae-kkang, a snack blending the savory umami of dried pollock with the salty, pungent taste of cheongyang chili mayo. Meokttae-kkang has sold roughly 52 million bags since its release.

"Yukpo-kkang captures the taste of beef jerky in a crispy snack that pairs well with beer," a Nongshim official said. "We plan to continue introducing a variety of snacks that incorporate foods consumers love."