CJ Logistics expands fulfillment service to cover B2B alongside B2C

CJ Logistics is broadening the scope of "The Fulfil," its fulfillment service for e-commerce sellers. The core upgrade extends the service beyond B2C deliveries to individual customers to also cover B2B shipments to e-commerce platforms — all within a single logistics network.

The company announced Wednesday the launch of "The Fulfil All-in-One Package," which adds bulk product dispatch and transport capabilities to its existing B2C-focused fulfillment offering.

Fulfillment is an integrated logistics service covering a seller's entire supply chain — receiving, storage, picking, inventory management, dispatch and delivery. Under the revamped service, sellers no longer need to maintain separate logistics bases for each sales channel. They can send products to a single CJ Logistics fulfillment center, after which inventory management, platform-specific product processing, dispatch and delivery are all handled in one place.

Where the previous fulfillment service focused on filling individual customer orders from brand-owned stores and open marketplaces, the new package brings large-volume platform supply into the same system. For sellers, this reduces the burden of managing B2C and B2B logistics separately, freeing up time and money that can be redirected toward product planning, marketing and sales expansion.

CJ Logistics also upgraded LOIS eFlex, its proprietary logistics management system built for e-commerce. Developed in-house in 2021 to integrate the full logistics workflow — from order collection and inventory management to picking, packing, dispatch and delivery — the system now supports order integration with 26 e-commerce platforms, including brand-owned stores, open marketplaces and vertical platforms.

The company has also sharpened its delivery capabilities. CJ Logistics operates a "24-hour order cutoff service" that guarantees next-day delivery for orders placed before midnight, combining fulfillment with a guaranteed-arrival service to offer both late-night order processing and shorter delivery lead times. As consumers increasingly demand faster shipping, logistics response speed has become a key competitive factor for sellers.

The company is also expanding its logistics infrastructure. As of the end of March, CJ Logistics operated e-commerce fulfillment centers with a combined floor area of 221,550 pyeong (732,397 square meters; 1 pyeong equals 3.3 square meters) — equivalent to 102 regulation-size soccer fields. The network includes three-temperature centers handling ambient, refrigerated and frozen goods, vertical-specialized centers, automated centers and integrated B2B-to-consumer logistics centers, allowing the company to serve different product types and sales channels.

As the e-commerce market grows more fragmented, sellers' logistics structures are becoming increasingly complex. With brand-owned store sales, platform storefronts, live commerce and overseas sales all running simultaneously, the importance of order integration and unified inventory management is growing.

"With 'The Fulfil All-in-One Service,' our seller clients can now manage everything — from their own stores and open marketplaces to platform supply volumes — within a single logistics framework," said Do Hyeong-jun, head of the sales division at CJ Logistics. "We will continue to upgrade The Fulfil so that CJ Logistics takes on the burden of complex logistics operations, leaving sellers free to focus on what they do best: product planning, marketing and growing sales."