Samsung Electronics brings Galaxy XR headsets to blood donation drives

Samsung Electronics has integrated its Galaxy XR headset into blood donation drives, letting employees who feel anxious about donating experience meditation-style interactive content through the device to help them stay calm during the process. The company said it marks the first use of an XR device at a domestic blood donation site, and that it plans to expand the Galaxy XR's reach beyond entertainment and work into the realm of social contribution.

Samsung Electronics announced Thursday that it is running an employee blood donation campaign at worksites across the country, including in Suwon and Gumi, ahead of World Blood Donor Day on June 14. On June 2, it held a Galaxy XR-based blood donation campaign at its Digital City campus in Suwon in partnership with global healthcare company Abbott and the Korean Red Cross.

The campaign allowed donors to wear the Galaxy XR headset and engage with meditation-style interactive content while donating. Samsung Electronics said the collaboration demonstrated that the Galaxy XR can serve as a platform connecting technology, people and social value — going beyond its role as a next-generation device.