Polestar Korea airs Polestar 3 TVC featuring brand ambassador Kim Woo-bin

Swedish premium electric vehicle brand Polestar said Thursday it has launched a television commercial for its flagship electric performance SUV, the Polestar 3, featuring brand ambassador Kim Woo-bin, airing across TV and major digital channels as part of its domestic launch campaign.

Built around the campaign message "All eyes on Polestar 3," the TVC uses Kim's narration and perspective to highlight the vehicle's restrained design, refined details and performance-oriented driving character.

The spot opens with rapid cuts between the Polestar 3's side silhouette, the brand emblem on the hood as light and shadow sweep across it, the rear section, and close-ups of the wheels and brake details. Kim's appearance ties his understated presence to the vehicle's bold yet refined design language in a single visual statement.

Particularly notable are sequences featuring the Bowers & Wilkins speaker system and Swedish Gold seatbelts, alongside footage of Kim focused on the road ahead — conveying the Polestar 3's immersive driving experience. Side-profile shots of the SUV moving through the city, its headlights, and the Polestar emblems front and rear express the seamless connection between design and performance.

In the closing sequence, passersby pause to look at a Polestar 3 parked in the city before Kim turns his gaze back to the vehicle, ending with the narration and campaign message: "Where eyes are drawn. All eyes on Polestar 3."

"The Polestar 3 is the brand's flagship model, combining Polestar's signature design and performance with the comfort and practicality a large SUV demands," said Ham Jong-seong, CEO of Polestar Korea. "Through this TVC with Kim Woo-bin, we will communicate the Polestar 3's restrained design, commanding presence and differentiated appeal as an electric performance SUV to as many customers as possible."

Meanwhile, the Polestar 3 officially went on sale in South Korea on Wednesday, offering the brand's signature precision driving experience in a flagship electric performance SUV package.

The Polestar 3 is equipped with a nickel-cobalt-manganese battery — 92 kWh in the rear-motor variant and 106 kWh in the dual-motor and performance variants. Its 800V architecture supports charging speeds of up to 350 kW, enabling a 10-to-80-percent charge in approximately 22 minutes.

Under domestic certification standards, the maximum range on a single charge is 486 kilometers for the dual-motor variant and 438 kilometers for the performance variant. The rear-motor variant achieves 603 kilometers on the WLTP cycle; its domestic certified range will be announced at a later date.

The Polestar 3 launches in South Korea in three trims — rear motor, dual motor and performance — with customer deliveries set to begin sequentially from September. Prices start at 77.9 million won ($50,100) for the rear-motor variant, 85.9 million won for the dual motor and 99.9 million won for the performance.