42% of Americans Know BTS — and Nearly Half Have a Favorable View

BTS has a 42% awareness rate among American music consumers, with a favorability rating of 46%, Big Hit Music said Friday.

The figures come from a survey of US music consumers conducted in the second quarter of this year by global music analytics firm Luminate.

The awareness rate is 18 percentage points above the 24% average recorded across all artists surveyed by Luminate.

The favorability rating is the highest since Luminate began tracking the group in 2021, rising 12 percentage points from the 34% recorded in that first survey.

"Luminate's latest findings show that BTS has built a broad public base in the United States beyond its fandom, backed by high awareness and favorability," Big Hit Music said.