LG Electronics unveils conversational AI agent ThinQ Claw at IFA 2026

LG Electronics announced Thursday that it will present an expanded "AI Home" ecosystem — seamlessly connecting spaces, products and services — at IFA 2026, Europe's largest consumer electronics show, held in Berlin, Germany.

The company will exhibit at Messe Berlin from Friday through Sept. 8 (local time) under the theme "Innovation in tune with you," showcasing more than 150 key products across a roughly 3,745-square-meter booth.

About 46 percent of the booth has been set aside as a private meeting space exclusively for business partners, marking the largest such dedicated area LG Electronics has operated at the show. The company said the move reflects its push to target B2B customers, including local retail distributors.

The exhibition floor is divided into four main zones: an AI Home solution zone operated through the AI Home hub LG ThinQ On and the AI Home platform LG ThinQ; a Fit & Max solution zone focused on space and energy efficiency; a media gallery centered on the LG OLED evo AI; and a premium LG Signature zone.

The AI Home zone demonstrates how spaces, appliances and services operate as a unified system. ThinQ On anticipates a resident's return time and daily habits to pre-condition temperature and air quality, while in the kitchen it draws on available ingredients, family schedules and dietary preferences to suggest menus and recommend cooking sequences.

LG Electronics is making the global debut of ThinQ Claw, an action-oriented AI agent with enhanced autonomous capabilities. ThinQ Claw engages customers in conversation, learns their lifestyle patterns and circumstances, and proactively suggests and executes relevant functions.

LG Electronics has also extended its AI Home solution to commercial spaces such as buildings and offices. Through the B2B integrated management solution LG ThinQ Pro, the company will demonstrate a system that centrally manages appliances, HVAC equipment and energy infrastructure in commercial environments.

Also on display is a home energy management system built on Homey, the platform of smart home company Athom, which LG Electronics acquired in 2024. Homey is an open platform capable of connecting and controlling more than 50,000 IoT devices, including appliances, lighting and sensors. LG Electronics plans to deploy the system for B2B applications such as multi-unit residential construction companies.

The company will also promote its Fit & Max series in Europe, the home of built-in appliances. The Fit & Max brand combines the clean, flush-fit aesthetics of built-in design with maximized capacity and convenience, delivering high performance and efficiency within a built-in form factor.

LG Electronics has expanded the Fit & Max lineup this year from refrigerators to washing machines, dryers and dishwashers, responding to European consumer demand for space and energy efficiency. IFA 2026 marks the first time the full expanded Fit & Max range has been shown together at a single exhibition.

The Fit & Max refrigerator can open its door up to 110 degrees even when flush against a wall cabinet. The laundry appliances maintain the European standard cabinet depth of 600 millimeters while maximizing wash and dry capacity.

The Energy Leadership zone highlights energy-efficient appliances built on LG Electronics' proprietary dual-inverter heat pump and inverter compressor technologies. Featured products include a washing machine that cuts energy consumption by an additional 70 percent compared with Europe's top energy rating (Class A), and a dishwasher that achieves an additional 30 percent reduction.

LG Electronics has extended its core energy-efficiency technologies — previously reserved for top-tier models — across a broader product range. A new dryer lineup set to launch in European markets later this year has been upgraded from Class B to the top Class A rating.

The media entertainment zone is anchored by the 83-inch wireless wallpaper TV LG Signature OLED W, surrounded by a range of TV sizes.

The LG Signature zone will demonstrate the AI voice recognition feature of the LG Signature refrigerator, which understands natural conversation to recommend optimal cooling modes, as well as the Gourmet AI function of a 30-inch wall oven, which uses an internal AI camera to identify ingredients and suggest cooking modes suited to the dish.

"We will solidify our leadership in the global premium appliance market through a more convenient and expanded AI Home ecosystem — encompassing AI appliances, the AI Home hub and the AI Home platform," said Baek Seung-tae, executive vice president and head of LG Electronics' Home Solution business division.