1,500 residents, customers, partners invited
Excavator photo zone, mini soccer games among activities
HD Construction Equipment held its first Brand Day since launching as an integrated corporation on Tuesday. The event took place during Round 28 of the 2026 K League 1 season, between Ulsan HD FC and FC Seoul at Munsu World Cup Stadium in Ulsan. It brought the company closer to the local community.
Brand Day is Ulsan HD FC's signature fan engagement event, held every season with official partner companies to offer fans distinctive and varied brand experiences.
About 1,500 people took part in that day's event, including HD Hyundai Vice Chairman Cho Young-chul, HD Construction Equipment President Moon Jae-young, service members from the Army's 7765th unit stationed in Ulsan, staff from the Dong-gu district office and welfare centers in Ulsan, as well as domestic customers and partner company representatives.
HD Construction Equipment has sponsored Brand Day for six consecutive years since 2021, using the event to connect with soccer fans through construction equipment exhibitions and hands-on experience zones.
In front of the stadium that day, the company ran a range of programs, including a photo zone featuring excavators from its Hyundai and Develon brands, a pop-up store and a mini soccer game booth.
"We will continue to strengthen our ties with the community by offering diverse experiences and events through Brand Day going forward," said Moon Jae-young, president of HD Construction Equipment.
cityblue@heraldcorp.com
