hy is running a large-scale subscription and discount promotion called the "Fredit Subscription Sale Festa" (Psephe) through Oct. 31. It marks the company's first integrated promotion linking its online mall, hy Fredit, with its offline channel, Fresh Manager.
New hy Fredit members who sign up for a regular subscription during the promotional period can receive benefits worth up to 192,000 won ($143). New members can purchase a trial pack of hy's signature dairy products for 1,000 won — about 89 percent off the regular price. A welcome package worth up to 25,800 won is also on offer, including a 100-won coupon for popular products, referral reward credits, and discount coupons for fresh ready-to-eat meals and lifestyle products.
First-time subscription customers will also receive a one-month supply of the capsule-type probiotic "BioLive" and a three-month trial pass for the Fredit membership. During the trial period, members can collect reward credits and receive a 20 percent discount coupon and a Yakult XO exchange coupon.
A prize draw is also part of the event. Customers who sign up as new members, subscribe to a regular plan and purchase at least one additional individual item will be automatically entered. Prizes include 12 million won in annual grocery credits redeemable on hy Fredit, an LG Group smart refrigerator, and a 1 million won travel gift certificate.
New members can also buy one of nine popular hy Fredit products for just 100 won. Weekly flash sales offering 20 to 50 percent discounts on food and household goods will run throughout the promotional period, with eligible items and discount rates subject to change at any time.
"Psephe was designed to connect hy Fredit and Fresh Manager so customers can experience both the convenience of online shopping and the personal touch of offline service," said Kim Il-gon, head of hy's marketing division. "We plan to run it twice a year — once each half — and grow it into hy Fredit's signature subscription promotion."
korean@heraldcorp.com
