CJ CheilJedang rolls out record 260 chuseok gift sets — fresh foods, premium brands and IP collabs included

CJ CheilJedang will offer a record 260 Chuseok gift sets this year — about 50 more than its Lunar New Year lineup — expanding beyond processed foods into fresh produce and premium products.

Among the new additions is a gift set built around Calvo, its premium tuna brand. Options include a standalone set featuring Calvo tuna in sunflower oil and olive oil, as well as a combination set pairing Spam with Calvo tuna.

The company also launched a fresh-food brand called Bondam, developed in-house and brought to market through partnerships with specialist retail distributors. After a pilot run on CJ The Market during the Lunar New Year season, Bondam makes its official debut this Chuseok with four fruit varieties — apple and pear — and four meat options.

Collaboration gift sets with Kakao and Pokémon have also been expanded. The Pokémon sets, marking the franchise's 30th anniversary this year, will be available across online and offline channels including E-mart, The Market and Kakao. Buyers can personalize their gift sets with stickers, and online purchasers will receive a Pokémon keyring as a bonus.

Le Goûter, the company's premium gourmet brand, has broadened its product range with a focus on Nobleza Ecoday olive oil. The lineup also includes value-oriented combination sets mixing Spam, luncheon meat, cooking oil and seasonings. CJ CheilJedang has also unified the branding and packaging across its combination sets, which had previously varied by price tier and sales channel.

"As consumer tastes and standards for holiday gifts grow more diverse, we have prepared the widest product range ever for this Chuseok," a CJ CheilJedang official said. "Building on our long-standing expertise in the food business, we will continue to expand beyond processed foods into fresh produce and premium products."