Ottogi joins Chuncheon Makguksu Dakgalbi Festival with special menu offerings

Ottogi announced it is participating in the 2026 Chuncheon Makguksu Dakgalbi Festival, running through Sunday along the Gongjicheon stream in Chuncheon, Gangwon Province.

The Chuncheon Makguksu Dakgalbi Festival is a regional food festival centered on dakgalbi and makguksu — two dishes synonymous with the city — featuring a range of food stalls and hands-on programs. Attendance is expected to reach 500,000 this year, up from about 310,000 last year.

Ottogi is running a brand booth at the festival where visitors can try dakgalbi-related products, as well as a "Happy Nyam Nyam Ramyun Shop" pairing Chuncheon dakgalbi with Ottogi ramyun.

The booth will offer dishes built around its iron-plate dakgalbi fried rice and Chuncheon dakgalbi rice bowl products. The dakgalbi rice bowl and Chuncheon-style iron-plate dakgalbi sauce will be available for tasting through product displays and customer participation events. The iron-plate dakgalbi fried rice will be sold as a curry cheese dakgalbi doria, prepared with Ottogi curry and snowflake cheese.

At the instant ramyun booth — the Happy Nyam Nyam Ramyun Shop — visitors can build their own bowl by choosing their own toppings, and a novel food pairing combining dakgalbi and ramyun will also be on offer. "We will continue to find ways to connect with consumers by blending regional food culture with Ottogi products," a company official said.