Spreading traffic safety culture in local communities
Hyundai Steel's Suncheon factory held a ceremony Thursday to present 50 million won ($37,400) in funds for its "H-type Shining Road" project, raised voluntarily by the factory's executives and employees.
The ceremony was attended by Hyundai Steel Senior Managing Director Han Gyu-hyeon, Suncheon Mayor Son Hun-mo, Suncheon Police Chief Park Song-hui and Suncheon General Social Welfare Center Director Heo Gyu-man, who pledged cooperation to improve traffic safety in the local community.
The H-type Shining Road project installs LED floor-level pedestrian signals and red-light countdown timers at crosswalk waiting lines.
It is one of Hyundai Steel's flagship corporate social responsibility initiatives, aimed at providing citizens with a safer pedestrian environment and contributing to accident prevention and the spread of a safety-conscious traffic culture.
Through the ceremony, Hyundai Steel plans to provide project funding for traffic safety improvements over four years through next year.
The company also plans to expand the initiative beyond Suncheon to areas near its major facilities, including Dangjin in South Chungcheong Province, Incheon and Pohang, with the goal of fostering safer traffic culture and strengthening community safety networks.
"Not only vulnerable road users such as children and the elderly, but also many citizens including drivers will be safer," Han said. "We will carry out a variety of activities to spread a safety culture, including protecting pedestrians and preventing traffic accidents."
parkds@heraldcorp.com
